Lovebugs Sleep Coaching is a gentle, supportive service that helps families build healthy sleep routines for their little ones. The brand needed a visual identity that felt calming, nurturing, and approachable—while still being professional and trustworthy.

I developed a soft, nature-inspired palette paired with rounded, friendly typography to reflect the warmth and care behind the service. The custom logo mark draws inspiration from both a sleeping baby and the “bug” imagery in the name, blending comfort and personality in one cohesive symbol.