Thoughtful Design
for Brands, Homes
& Everyday Living
Wild Fern Creative brings intention to the way your
business looks and the way your home feels through branding, websites, home styling, and thoughtfully curated goods.
For Your Brand
From strategy and identity to websites, marketing materials, and ongoing support, everything is designed to feel cohesive, intentional, and unmistakably yours.
Brand Strategy & Identity
Logo, color palette, typography, and a visual system you can actually use consistently.
Web & Marketing Design
A polished, easy-to-navigate site that reflects your brand and turns visitors into clients.
Ongoing Brand Support
Ongoing design support to keep your brand fresh and ready for whatever comes next.
Case Studies
Legacy Wear
Helped Legacy Wear shift from feeling generic to feeling premium without
losing their community roots.
Fundraising Campaign
Designed a cohesive year-end fundraising campaign, including direct mail and digital pieces, to support donor engagement and clarity.
Kindroot Café
Developed a warm, modern brand
identity for a plant-based café, creating
a cohesive look across logo, color
palette, and visual direction.
Salt & Sage Botanicals
Built a complete brand identity for a natural skincare line, designed to feel simple, refined, and rooted in botanical ingredients.
Lovebugs Sleep Coaching
Created a calm, approachable brand identity for a sleep coach, designed to build trust with families and feel easy to connect with.
For Your Space
Interior styling for homes, hospitality spaces, and small businesses that need a more collected, inviting feel.
Hey, I’m Keri
I’m the designer and creative eye behind Wild Fern Creative.
With more than 20 years of design experience, I help small businesses build thoughtful, cohesive brands and homeowners create spaces that feel collected, personal, and entirely their own.
Whether I’m developing a brand identity, designing a website, styling a room, or curating goods for the shop, my approach is the same: choose with intention, pay attention to the details, and create something that feels like you.
What I Help With:
Brand identity and creative direction
Website and marketing design
Home and brand styling
Curated goods and artwork
How I work
Every project starts with getting to know you, what you need, what you’re drawn to, and how you want the finished result to feel.
Whether we’re shaping a brand, designing a website, or styling a space, I’ll help turn your ideas into a clear, cohesive direction that feels personal and intentional.
You don’t need to have everything figured out before we begin. I’ll guide you through the decisions, bring a fresh perspective, and make the process feel manageable from start to finish.
A Thoughtful, Structured Process
I follow a simple, step-by-step process so nothing feels rushed or unclear.
You will see concepts, share feedback, and we will refine together until everything feels right without
overcomplicating it.
Brand Identity + Menu Design Warm, modern identity for a plant-based café
Website banner for Legacy Wear, a custom silver jewelry brand. The banner features a silver floral engraved bracelet resting on decorative natural elements like woven balls and textured stones, with a tag attached. The text highlights handcrafted, meaningful pieces, quality, and heirlooms.
Brand identity and marketing materials for a custom jewelry business, creating a cohesive and refined visual presence.
Cohesive year-end campaign to support donor engagement, including direct mail and supporting digital materials.
Cohesive year-end campaign to support donor engagement, including direct mail and supporting digital materials.
A charming visual identity designed to capture the warmth and whimsy of a children's boutique.
Warm, modern identity for a plant-based café
Product branding images for Salt and Sage Botanicals, including a logo, a botanical dropper bottle, packaging, and gift box with natural decor.
Flat lay of sleep coaching branding materials including a white poster, gray notebook, green pen, eucalyptus leaves, baby illustration card, blue envelope, color palette, and wooden teething toy on a beige background.
What Clients are Saying
“Keri was an absolute pleasure to work with. She brought patience, creativity, and professionalism to every step of the process, helping guide my ideas into something even better than I envisioned. Communication was always prompt, and her attention to detail made the entire experience feel seamless. She worked efficiently without ever sacrificing quality, and the final result reflected both her talent and dedication.”
Erin W.
“Working with Keri felt less like hiring a designer and more like gaining a creative partner who genuinely cared about the success of our brand. She has a rare ability to balance strategy and aesthetics, creating work that not only looked beautiful but also felt aligned with who we are as a business. Keri was organized, communicative, and incredibly thoughtful throughout the process, making what could have felt overwhelming feel clear and collaborative.”
Katie M.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your design and marketing needs.
FAQ
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Start by filling out the inquiry form and sharing a little about what you’re working on. From there, we’ll schedule a conversation to discuss your needs, ideas, timeline, and which service feels like the best fit.
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You don’t need to figure that out before reaching out. Tell me what you’re hoping to create or change, and I’ll recommend the service or level of support that makes the most sense.
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Not at all. Many clients come to me with a general feeling, a collection of ideas, or simply the sense that something isn’t working. I’ll help you turn those thoughts into a clear, cohesive direction.
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Absolutely. That might mean refreshing an existing brand, designing new materials within your current identity, or restyling a space using pieces you already own. The goal isn’t to replace everything. It’s to make what you have feel more intentional.
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Timelines vary depending on the scope of the project. Smaller design or styling projects may take a few weeks, while full brand identities and websites require more time. You’ll receive a clear timeline before the project begins.
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As soon as you’re considering a project, even if you’re not ready to begin immediately. Reaching out early gives us time to talk through your ideas, determine the right approach, and plan around your ideal timeline.