Salt and Sage
Botanicals

Brand Identity · Conceptual Project

Brand branding and packaging design for Salt and Sage Botanicals, featuring a logo with sage leaves, product packaging including facial oil bottles with dropper caps, a gift box, and branding materials with neutral earthy tones and botanical elements.

Salt & Sage Botanicals is a self-initiated brand concept created to explore how thoughtful design can help wellness brands build trust and connection.

The concept draws inspiration from botanical ingredients, apothecary traditions, and calm, nature-inspired environments. The visual identity combines refined typography, organic illustrations, and an earthy color palette to create a brand that feels approachable, elevated, and authentic.

The project includes logo development, packaging concepts, color exploration, and brand applications designed to demonstrate how a cohesive visual identity can support a wellness-focused business.

Concept Brand Identity