Salt & Sage Botanicals is a fictional skincare brand I created to showcase my approach to holistic, nature-inspired branding. The concept blends grounded earth elements with a touch of elegance, reflecting the brand’s focus on natural ingredients and intentional self-care.

I developed the full visual identity, including logo design, color palette, typography, packaging mockups, and brand imagery. The aesthetic leans into soft neutrals, warm sage tones, and minimal, botanical-inspired layouts—designed to evoke trust, purity, and calm.